Enterprise and Wholesale A2P Messaging
Why A2P Messaging?
A2P messaging, also known as enterprise or business SMS
A type of SMS messaging technique where a text is sent from a software application to a consumer’s device
The industries that already adopted A2P technology include e-commerce, banking, telecom, travel, social media, ride hailing to name a few.
Popular forms of A2P messages includes:
Two-factor authentication (2FA) to increase security, typically by sending one-time password (PIN) to the user’s mobile device.
Credit card transaction and billing information.
Marketing campaigns/promotional (eg: e-commerce Harbolnas campaign).
Potential Indonesian Market Size
The use of cellular phones by households in Indonesia has shown a staggering development in the past decade with market penetration of 67.16% in 2020, compares to just 38.05% in 2010
Cellular phones subscribers per major Mobile Network Operator
Telkomsel : 169 million
Indosat : 60 million
XL : 57 million
Tri (Hutch) : 44 million
Smartfren : 26 million
Total : 356 million
